About Us

Steven B. Sobel

President, Fully Licensed Public Adjuster CIP, RPA, CFEI, ORMP

In 1965 Steve began his insurance career and is the only local Insurance Adjuster to hold a Staff, Independent, and Public Adjuster position in Canada. In addition to holding Chairman, President, and CEO roles at adjusting firms in the community, Steve was also elected President of the Ontario Insurance Adjusters Association. His undisputed reputation for excellence led to training insurance professionals through local colleges and Sobel Samson Insurance Management Corporation. By 2005, he had already owned and operated five successful businesses in the insurance industry employing as many as 50 people at a time. But Steve noticed an increasing number of Canadians unhappy with their claims experience. He listened to their complaints of unfair settlements and took a bold, unprecedented step; He “switched sides”. Steve began Sobel Adjusting Solutions Inc. and has only advocated for the Insured ever since.

Allison Alderdice

Fully Licensed Public Adjuster CIP, CFE

Allison is a dedicated insurance professional. Throughout her career she has held various positions including Claims Examiner, Claims Manager, and Vice President of Claims. After 25 years of working for the insurer, Allison is using her knowledge, experience and professionalism to represent the best interests of the policyholder here at Sobel Adjusting. Her keen understanding of policy wordings and loss adjustment expertise, as well as her extensive network of industry vendors and participants, are invaluable to Sobel Adjusting’s clients. As a Licensed Public Adjuster she offers extraordinary support and insight during the claims process. Allison is a strong consumer advocate committed to achieving the best possible outcome on property loss claims for our clients.

Robert Hsu

Fully Licensed Public Adjuster BACS, FCIP, CRM

Robert began his insurance career in 2001. Since then, he has worked both as an independent adjuster, and in several management roles at a large Canadian insurer. In these roles, Robert has successfully handled claims, conducted special investigations, mediations, and has gained extensive experience in both arbitration and litigation.

To deepen his perspective of the claims process and build upon his leadership skills, Robert spent 10 years of his career working in various management roles at a large insurer. Here, he leveraged his technical and communication skills to develop best practices and effectively lead a large team of Adjusters.

With his diverse career experience and passion for providing an exceptional customer experience, Robert takes pride in serving and advocating for Canadian Insured's who are facing challenging claims situations.

John Lockwood

Licensed Public Adjuster H.B.A, M.A, C.F.E

John is an experienced insurance claims professional with over 25 years experience in the adjudication of auto, commercial, farm and residential property claims. A former Vice-President of Claims and President and Chief Executive Officer of a mutual insurance company, John has acquired a profound knowledge of claims processing, insurance coverage, dispute resolution, strategic and tactical planning to provide the highest quality of customer service and advocacy for our clients.

John Parr

Licensed Public Adjuster

John has over 30 years of experience working in the insurance industry directly handling complex property claims as well as acting as an internal Major Claims Consultant providing guidance, authority and mentoring for a major insurance company.

A Chartered Insurance Professional (CIP) since 2004 he has extensive knowledge of the claims process, coverage interpretations and the dispute resolution process (Appraisal).

He believes that your claim should be handled as if it was his own with an associated high level of customer service and a goal of securing what you are entitled to from your insurance provider.

Tim Owen

Property Claims Consultant

Tim joined our team in 2017. Prior to that his career as a self-employed business owner provided education and a unique skillset in many areas surrounding the functioning of a business. It became evident early on to Tim that customer service is the foundation of any successful business and, as such, he has kept his focus on this throughout his career. Tim has quickly developed a great understanding of our ability to assist individuals with their claims and the capability of walking them through this difficult process. He is able to add a sense of comfort to the Insured that, in many cases, is badly needed. It is evident that he takes great pleasure in being able to assist individuals in an industry where so many Insureds need guidance and support.

Mina Pallotta

Executive Assistant & Office Administrator

With over 30 years of experience in the insurance industry, Mina continues to bring passion and commitment to everything she does. She empowers and challenges her team to excel within a supportive environment that encourages personal and professional growth. Mina manages the day-to-day operations of our firm. She is one of the caring voices you may hear when you call into our office. Mina is the operational link between our adjusters and you, our valued clients. Mina’s professionalism and excellent organizational skills have played a significant role throughout Sobel’s tenure in the insurance industry.